Ajay Shankar Pillai

... Functional Expertise

  • Sales & Marketing
  • Product Management
  • Teaching/ Training

... Education

  • Thakur College of Science and Commerce, University of Mumbai

    B.Sc (Bachelor of Science) - Chemistry

  • Dayananda Sagar College, Bangalore University

    M.Sc (Master of Science) - Biochemistry

... Certifications

  • Lean Six Sigma Certification - Green Belt ( KPMG)

  • Brand Management & communication in Pandemic

  • Design Thinking

... Professional Recognitions

  • "Emerging Leader Award" for brand repositioning to deliver 34% sales jump in the quarter.

  • "Innovation in Training" Award for the upskill of field staff's product knowledge

  • "Excellence in digital initiatives" Award

... Extra-Curricular Activities

  • College topper in MMM (Masters in Marketing Management Program) IESMCRC, Mumbai 2016-19 batch

  • Winner of Standard Chartered Corporate Talent Championship in Dance, representing Sanofi Aventis

  • Awarded a trophy for being the tournament's Man of the Match in an intra-office cricket match (2019)

Ajay Shankar Pillai

Ajay Shankar Pillai

A Marketing professional conferred with 'Emerging Leader Award' having rich MNC sales experience & marketing expertise in brand management, strategy formulation and implementation, campaign development for market penetration & revenue growth, Key Account Management, new product development (NPD), and training & development (T&D) in the healthcare sector (Pharmaceutical and Nutraceutical industry).

... Work Exp | 10 years

...Brand Manager
...Edence Life Sciences

  • Creation of brand strategy and communication for better market penetration by developing brand plans in weight management and recovery portfolio.
  • Re-positioning protein supplement brands via rigorous data analysis (CMARC, IQVIA) and customer interviews to ensure implementation of the brand plan.
  • Converting key hospitals into "Centre of Excellence" by creating Dietician-Gynaecologist forums.

... Brand Manager
... Panacea Biotec

  • Brand planning, identifying growth levers, and tactical plan execution for the gastro portfolio of 15 Crores, in addition to new product development.
  • Developing marketing collaterals for offline and online channels for continued customer engagement.
  • Indoctrinating the sales team on product knowledge and marketing strategy initiatives. Intensifying Brand perception in scientific conferences.

... Product Executive
... Fullife Healthcare Pvt Ltd

  • Conceptualization and execution of BTL activities for the Indian Market for the brand "Fast & Up" via brand activation for Indian / Global markets
  • Led the Committee to launch Six new brands in the sports supplement market. Trained the entire Sales department for handling these new products.
  • Driven brand engagement with international clients across LATAM, CIS, and Southeast Asia. Developed B2B partnerships with international clients

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