- Product Management
Sales & Marketing
Multi-hyphenate Product Management and Performance Marketing generalist with 9+ years of experience of leading multi hats initiatives across EdTech, AdTech, and Travel verticals. Passionate about product, technology and marketing, especially topics that lie at intersection. I enjoy a fast-paced environment where decisions are data-driven. Prefer working with 'doers' and making things happen.
Work Experience | 9 years
Performance Marketing Manager
- Curated roadmap, Go-to-Market strategies, and launched 4 new
courses by coordinating with the Design, Tech, and Marketing team.
- Set up remarketing from scratch on Facebook and Google, contributing
20% of overall traffic and 10% of the overall revenue.
- Owned performance marketing campaigns such as
Google Adwords, Facebook, and LinkedIn channels more than $5 Million
Assistant Manager - Online Marketing
- Gathered requirements, wrote PRDs
and built the first online travel guide in Arabic for the Middle East
audience, generating 15% of total revenue.
- YOY 120% increase in revenues via paid media & 20% uplift in revenues
via CRM automation and personalization
- Integration of Metasearch channels (Trivago, Wego, etc.) for HolidayMe,
Hotels B2C website, resulting increase in 100% in Orders and 150%
in revenue .
- Generated multiple leads for real estate business from AdWords resulting
- Launched campaign for Sharnagat (Palash Sen) on YouTube generating
more than 500k views by reducing 20% in cost per view
- Ranked more than 50 keywords on the first page for Education website just
within 6 months